Proper statistical analysis using the modernized and up to date statistical tools is being used by the company. Target segments of Banglalink Target segments of Banglalink are lately every section of the society that possesses a need for availing the cellular services, but the segment should also have the buying power to afford that particular service.
So by following the trend Banglalink serves its customers with new and attractive pre-paid alongside post-paid packages. Reputed for its effective price setting strategy, the telecom giant enjoys an extensive network of coverage throughout the Bangladesh. Effective Marketing strategies of banglalion strategy is a feature that every telecom company desperately requires and especially the one who is operating in the region of Asia, as market segment of this particular region is price sensitive.
Year has been considered as a golden one for the company, during that particular year the amount of Banglalink users touched an impressive figure of 3.
Customer Care department of Banglalink is rated as amongst the most efficient in he business, always ready to help the customers and answer their queries regarding the service on time. At this point in time Marketing strategies of banglalion Grameenphone has captured the 55 percent of the Bangladeshi cellular market that makes Banglalink a challenger in the telecom sector.
The company data is properly checked and balance sheets and financial statements are periodically made.
Huge financial base of Banglalink enables it to extend its operations at will together with pursuing new and innovative strategies.
Place Banglalink is currently operating in 64 districts of the country where they are making their presence felt through franchises. Prior to the introduction of free incoming facility every telecom company used to charge even on receiving the calls with in the territory of Bangladesh. The diversification of products by the company is done through spreading their extensive network of services to the countries with emerging economies and emphasize upon promoting the cellular era through out the Asia.
Both the above stated goals can only be achieved through accomplishing the highest number of service users with in the country alongside a widely spread network that must cater each and every region of Bangladesh. Regarding the market development strategies the company maintains a special department for this particular purpose where they formulate different strategies in accordance with the changing trends and increasing competition.
Analysis of the external environment enables an organization to realize its potential threats and opportunities. Being the first one to provide the facility of free incoming calls to the cellular users, Banglalink enjoys the reputation of a trend setter within the telecom entourage of Bangladesh.
On the other hand internal environment focuses upon highlighting the major strengths and weaknesses of an organization. Lately the company eyes to achieve the realm of telecom industry in Bangladesh by delivering superior quality of service to their customers.
Main Strategies Market penetration is done on the account of age, gender and sex of particular market segment. Budget Budgets for all marketing strategies are decided based on previous budgets and if a new strategy is being launched, company discusses it in an open meeting and then the budgets are allocated.
Effective decision making abilities of Banglalink managers, is also another significant factor that enables them to survive the cut-throat competition of the industry.
Secondly the company under which they are operating is the Egyptian telecom giant Orascom, so when they first invaded the market in their prospect customers were having a positive image regarding the reliability and quality of the service.
For a telecom giant like Banglalink their unusual and informal distribution system is the most effective one where people can not only buy new connections but they can also get their queries entertained their as well regarding their current package and for the forthcoming packages as well.
Strengths The prime strength that can also be perceived as a competitive advantage of Banglalink is their current market share in the telecom industry i.
For example short message service packages for the youth, free minutes for the rest and post-paid services especially carved for business personals.
Situation Analysis Situation analysis will explain the external and internal environment of the company. Their ability to deliver innovative and customers focused services at the right time is also their another strength that differentiates them from the rest of the other telecom services operating with in the environment.
Statement of the Marketing goal Marketing goal of the Banglalink is to provide its customers a kind of a service or experience that mainly focuses upon delivering an unmatchable cellular service through out the country.The hidden secret of Banglalink’s success is the company’s indirect channel of distribution alongside an effective marketing strategy that enables the organization accomplishes their prime goal of fast-paced growth with in a short span of time.
Marketing Strategy of Banglalion Wimax Ltd MARKETING STRATEGY OF BANGLALION WIMAX LTD. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy is the foundation of a marketing plan. Banglalion Communication Ltd, Bangladesh Maruf Ahamed 1Customer Service Executive, Banglalion Communication Limited, Khulna, The culture of a company often influences its marketing messages and strategies.
Job satisfaction or employee satisfaction has been defined in. Target-Market Strategy Linda Marshall Grand Canyon University Marketing Environment AMP- Jason Thomas Target-Market Strategy Have you ever had a child that was really struggling to write, He or she had terrible holding the pencil and could not figure out how to write the letters or words.
MARKETING STRATEGY OF BANGLALION WIMAX LTD. Saadia Shabnam Lecturer Department of Business Administration. East West University Subject: Submission of the Term Paper.
Dear Madam, With due to respect it is our pleasure to present the term .Download